B2B Visuals was founded by Richard Baikie, a business development professional with over 30 years of experience winning contracts, managing major accounts, and sitting in rooms where presentations either open doors or close them.
Richard spent the best part of three decades in B2B sales, growing businesses, securing major contracts, and building long-term client relationships across manufacturing, office supplies, workwear, and the public sector. He knows exactly what it takes to walk into a boardroom and walk out with a deal.
But throughout that career, one thing consistently frustrated him: getting a great presentation made was slow, expensive, and unreliable. Whether it was an internal design team, a freelancer, or a creative agency, the process always felt harder than it needed to be. Costs were high, turnaround was unpredictable, quality was inconsistent, and finding someone who actually understood B2B sales rather than just design felt almost impossible.
Over the years Richard spoke with hundreds of people facing exactly the same problem. Marketing managers, HR teams, charity directors, school leaders, business owners, and sales teams across industries and sectors all told the same story. Great presentations were out of reach for most businesses. Too expensive, too slow, or delivered by designers who had no feel for how B2B selling actually works.
The result was always the same: presentations that looked decent but didn't persuade, or persuasive content crammed into a format that looked amateurish. The gap between what businesses needed and what was available was obvious and consistent.
B2B Visuals was Richard's answer to that gap. Not a design agency. Not a template tool. A service built by someone who has spent 30 years understanding what makes a B2B buyer say yes, and who knows how to translate that into a presentation that actually moves people to act.
Every deck B2B Visuals produces is built around a clear audience, a specific goal, and a logical narrative. The design serves the argument, not the other way around. And because Richard has sat through thousands of sales meetings himself, he brings a level of commercial instinct to the work that pure designers simply don't have.
Most presentation designers are designers first. They think about fonts, colours, and layouts. Richard thinks about what the buyer needs to hear, in what order, to take the action you want. The visual polish follows from that. It never leads it.
The service was also built to fix the specific frustrations Richard heard repeatedly: unpredictable quality, slow turnaround, poor communication, and prices that only made sense if you were a large corporate with a design budget. B2B Visuals is the opposite of all of that. Transparent pricing, 48-hour turnaround as standard, direct contact throughout, and a full satisfaction guarantee.
Based in Bearsden, Scotland, B2B Visuals works with businesses across the UK. From sole traders preparing their first investor pitch to established companies refreshing their sales decks for a new market.
"I built B2B Visuals because I knew there had to be a better way. Better quality, fairer prices, faster turnaround, and a service that businesses can actually rely on. Not just once, but every time. Every presentation that leaves B2B Visuals goes out with my name on it, and that means it has to be right."
Outside of work, Richard is married with two teenage children. He enjoys golf, tennis, and long-distance walking, including completing the West Highland Way.